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vendredi 6 août 2010

Android, Smartphones Invading U.S. With A Vengeance: Nielsen


Smartphones will beat plain feature phones in the U.S. market by next year, and Android handsets are the fastest-growing among them, according to Nielsen.

The company this week said in its blog that phones that allow users to access the web and email, run thousands of apps, and share text and picture messages made up 25 percent of the U.S. mobile market in the second quarter of 2010, up from 16 percent the same quarter a year earlier. Smart phones’ trajectory, Nielsen predicts, means they will overtake feature phones in the United States by the end of 2011.

Meanwhile, the Android operating system has shown the most significant expansion in market share among current subscribers, according to Nielsen’s data. In the past six months alone, the Google OS grew to 27 percent, from 6 percent, of newly-acquired smartphones–thanks I’m sure to the Motorola Droid, HTC Incredible, and HTC EVO. In the same period, the iPhone’s share of new smartphones declined to 23 percent, from 34 percent–though the iPhone still makes up 28 percent of U.S. smartphone subscribers, compared to Android’s 13 percent


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