Calvin Klein incorporated QR codes on select billboards throughout New York and Los Angeles as part of an advertising campaign promoting the brand’s jeans.
Billboards at Houston and Lafayette Street and West 20th Street and 10th Avenue in New York, and one in Los Angeles at Sunset Boulevard and Havenhurst Drive, displayed a Calvin Klein QR code that gave device users access to a mobile video featuring model Lara Stone with male models A.J. Sid Ellisdon, Grayson Vaughan and Eric Anderson. Ace Group created the QR code aspect of the campaign.
“It was very successful and you will see QR codes continue to be integrated into our upcoming campaigns,” said Jennifer Crawford, vice president of corporate communications at Calvin Klein, New York.
Calvin Klein incorporated QR codes on select billboards throughout New York and Los Angeles as part of an advertising campaign promoting the brand’s jeans.
Billboards at Houston and Lafayette Street and West 20th Street and 10th Avenue in New York, and one in Los Angeles at Sunset Boulevard and Havenhurst Drive, displayed a Calvin Klein QR code that gave device users access to a mobile video featuring model Lara Stone with male models A.J. Sid Ellisdon, Grayson Vaughan and Eric Anderson. Ace Group created the QR code aspect of the campaign.
“It was very successful and you will see QR codes continue to be integrated into our upcoming campaigns,” said Jennifer Crawford, vice president of corporate communications at Calvin Klein, New York.
Skinny jeans
The Calvin Klein advertising campaign was centered around the company’s latest introduction, Calvin Klein Jeans X.
Both the billboard and the mobile video emphasized that the jeans are engineered to enhance and maximize aesthetics in a sultry way, with a lean and slim silhouette.
Mobile bar codes served as a means of connecting consumers to the campaign’s video, which was created by consulting creative director Fabien Baron of Baron & Baron
1 commentaire:
Superb review about this device and this device sounds great, you are a good reviewer. I appreciate this write up. thanks a lot for sharing information about device.
Enregistrer un commentaire