Key Challenges for Mobile Value Added Services

There are multiple challenges around adoption of mobility ­applications in the Indian market:
Multiple Operating System – Nokia comes with Series (40/60/90); Microsoft with Mobile OS, Symbian, PalmOne and a number of Linux-based OSs have increased complexity of development and deployment of mobile applications.
Little or no support for launching and promoting device-independent applications by mobile operators.
Low ROI leading to little incentive for application developer for Indian markets (as opposed to the overseas markets)
Stand-alone applications available with little post-sales services backing. Post-sales service is essential due to low awareness of usage and OS-specific issues.

Souce : voicendata.

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