Interactivity – Possible to engage the consumer in a dialogue
Anywhere/Anytime – Mobile is always in the pocket
High reach – Over 100 million mobile subscribers in India
Personal – Highly effective as communication to an individual
Viral – Fun factor allows for epidemic phenomenon
Targeted – Specific message can be conveyed based on the consumer profile
Digital – A medium allowing for deep campaign analysis
Cost – Significantly cheaper than other media
Measurable – Most of the mobile campaigns have a clear ROI statement as the digital content is tracked between application and mobile device.
Source : voiceendata
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