Shaadi Point launches media campaign targeting non-Internet users

Shaadi Point, the offline business division of Shaadi.com, has launched a media campaign that touches upon the various aspects of traditional matchmaking and how Shaadi Point breaks this process. The campaign is targeted at people who do not use the Internet. Such people can have a match made for themselves or others by using the online service in one of their centres with the help of a Shaadi Point staff.
Commenting on the campaign, Omprakash Hassanandani, Business Head, Shaadi Point, said, “This campaign started a month back and will continue till September 1. The advertising positioning statement is that Shaadi Point understands your care and concerns for your daughter’s future and offers the best possible support system to help you select/get the best match for your daughter, making the task of planning her future easier. The catch line is “Rishte Milane Ka Sarvotam Tareeka.”
He further said that the campaign included TVC, print, and outdoors. Print ads have been taken out across all national dailies, including Dainik Bhaskar, Times of India, Sandesh, Amar Ujala, Dainik Jagran, etc. The TVC broke on Sony, Zee, Sony Max, STAR News, etc. The outdoor campaign, involving hoardings, billboards, and mobile vans, has covered 50 cities across India.
In addition to helping people find a suitable match, Shaadi Point plans to shortly launch additional services such as astrology, matrimonial classifieds, matrimonial events, wedding planning, expert advice and arrangements for honeymoon, among others.

Source : © exchange4media 2007

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